About the Role

We are seeking a dynamic and strategic Assistant General Manager – Digital Marketing to lead high-impact digital strategies across multiple channels. This is an individual contributor role, best suited for someone who thrives in fast-paced environments and is passionate about driving digital-first growth in the edtech space.

Key Responsibilities

• Drive 360° digital marketing strategy: SEO, SEM, branding, content, automation, and performance marketing.

• Plan, manage, and optimize integrated campaigns across Google, Meta, YouTube, and other digital channels.

• Analyze digital performance metrics, conduct A/B tests, and collaborate cross-functionally with Sales, Design & Marketing teams.

• Generate leads through strategic campaign planning and execution.

• Continuously track industry trends to ensure campaign relevance and innovation.

Must-Have Skills

• Strong knowledge of digital marketing platforms and tools (Google Ads, Facebook Ads Manager, SEO tools, CRMs).

• Proven expertise in SEO, SEM, content marketing, analytics, and brand management.

• Excellent communication and project management skills.

• Strong analytical mindset with a focus on ROI and engagement.

• Minimum 5 years’ experience in digital marketing with a proven record of successful campaigns.

Nice-to-Have Skills

• Google Ads, Meta Blueprint, or HubSpot certifications.

• Experience in edtech, healthcare, or consumer tech industries.

• PG Certificate from IIM or other Tier 1 institutions.

Preferred Background

• Bachelor’s or Master’s degree in Marketing, Business, or a related field.

• Preferably from a premier college (e.g., IIM, Tier 1 institutions).

• Open to diverse industry domains with experience in high-growth environments.