Notice Period: Up to 60 Days (No Buyout)

About Workwise

Workwise is redefining project procurement for heavy industries by combining software with service. Our platform automates the entire procurement cycle (PR to PO) – from supplier discovery to RFQ management, evaluations, and finalisation. Clients benefit from 5–10% cost savings and significant reduction in project delays.

• Sector: Heavy Industry (Procurement)

• Funding: Seed Funded

• Team Size: 15+ professionals

• Mission: To digitize procurement and bring transparency, speed, and efficiency for industrial projects.

Role Overview

As a Founding Member – Product Growth, you will be a self-starter driving lead generation, outbound campaigns, and marketing automation to fuel growth. You will handle end-to-end demand generation from top-of-funnel outreach to nurturing and qualifying high-quality B2B industrial leads.

Key Responsibilities (KRA)

• Drive top-of-funnel growth via LinkedIn, SEO, partnerships, and innovative campaigns.

• Optimize mid-funnel assets including landing pages, forms, and automations for higher conversion rates.

• Lead outbound efforts through LinkedIn, email, WhatsApp, and calls to qualify leads.

• Support sales with contextual assets and insights for closing deals.

• Manage marketing automation, CRM workflows, and lead nurturing sequences.

• Apply an analytical approach to B2B & B2C growth funnels (top, mid, bottom funnel).

Requirements

• Experience: 1–3 years in pre-sales, growth, or marketing (B2B/Industrial preferred).

• Education: Graduate (Marketing, Engineering, or Business background preferred, but no rigid filters).

• Skills & Traits:

  • Excellent communication (★★★★★) and strong written copywriting ability.

  • Hands-on with outbound campaign management (LinkedIn, email, WhatsApp).

  • Proficient in marketing automation, CRM, and lead nurturing tools.

  • Analytical and strategic mindset with hunger to grow and eagerness to learn.

  • Exposure to business funnels and B2B growth strategies.

  • Tools familiarity: AI tools, Canva/Figma, spreadsheets, scraping tools.

Ideal Candidate Profile

• Smart, entrepreneurial mindset with strong communication and analytical skills.

• Experience in pre-sales, marketing automation, or growth in a B2B environment.

• Comfortable in a fast-paced, startup-like environment with ownership mindset.

Recruitment Process

1. Group round – Introduction about Workwise and role.

2. One-on-one call with Founder.

3. Final discussion round.

This is a founding team role with direct exposure to the CEO and immense learning opportunities in scaling a seed-funded startup in the industrial procurement tech space.