Job Title: Marketo Developer

Job Description:
We are seeking an experienced Marketo Developer to design, build, and optimize marketing automation workflows and campaigns. The ideal candidate should have strong hands-on experience in Marketo campaign development, lead scoring, integrations, and analytics.

Key Responsibilities:

• Develop, execute, and optimize email campaigns and automation workflows in Adobe Marketo

• Build and manage landing pages, forms, and lead nurturing programs

• Ensure proper lead management, segmentation, and data flow between Marketo and CRM systems (e.g., Salesforce)

• Monitor campaign performance, analyze metrics, and provide actionable insights

• Collaborate with marketing and sales teams to improve campaign effectiveness

Required Skills:

• 4+ years of experience with Marketo (certification mandatory)

• Strong understanding of email marketing, automation workflows, and lead management

• Experience integrating Marketo with CRM platforms (preferably Salesforce)

• Basic knowledge of HTML, CSS, and JavaScript for email and landing page customization

• Good analytical and troubleshooting skills

Good to Have:

• Experience with Adobe Experience Cloud tools

• Knowledge of data hygiene and governance best practice